Surfing the Tsunami: Adopting Digital Workflows

Bill Dobie
June 15, 2021

Better workflows for better work

Stop me if this sounds familiar: you’re trying to work on a time-sensitive assignment, but it’s almost impossible to find the information you need. Everything that you’re looking for has been buried under a constant stream of thousands of emails from brokers and traders, PDFs of position lists, and spreadsheets for bunker pricing and reporting data. Your ability to do your job hinges on how well you can navigate an arcane maze of folders, file all the right emails in those folders, remember obscure file names, or find the correct email thread in an inbox of tens of thousands. All the while you are being bombarded by wave after wave of new emails, documents, and spreadsheets. Thankfully, there is a way to succeed in this overwhelming environment; you must learn to surf the tsunami.

This isn’t to say that you should immediately contact your nearest surfing instructor, but rather that the way out is to adopt technologies that connect your existing workflows. The average company operates many different siloed systems—in fact, if you're like many in maritime, you have these programs open at the same time on multiple monitors. Each system requires its own workflow, which is disconnected from all the others. Switching between them to find the information you need is burdensome and slow. It creates stress for your entire team, and takes your work from a sprint to a crawl.

In many cases, this has been a system that we taught ourselves—one that was developed through years of trial and error. And you may think this system is why you are good at what you do. That is not true; the reason that you are a good operator or charterer is not because you store files in certain places, or write down information in a certain way—it’s because you have years of experience, you know the industry, and you know what needs to get done.

By adopting connected workflows, you can eliminate bottlenecks in your team, department, and company—reducing the stress that comes from work, and freeing up large amounts of time that otherwise would have been spent combing through inboxes and file directories. So what does a connected workflow look like? Well, take a look at SEDNA, a SaaS cloud-based, API-enabled, intelligent communications system that already connects to most key maritime platforms.

Watch the video below to see our SEDNA integration in action. You'll see how the integration links a VMS (like Veson VIP, Dataloy, Q88 or Seven Oceans) and OrbitMI to deliver a single connected workflow.


Using activity tracking, shared inboxes, automatic tagging, and smart data streamlining, SEDNA can reduce your email volume by 95%. Similarly, OrbitMI creates massive time savings through unified workflows, predictive analytics, automated reporting, and more. To learn more about SEDNA, click here, or get in touch with SEDNA's Customer Success Team.

To watch a replay of the Orbit + SEDNA integration demo, click below.

Watch now


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