What our integration with SEDNA means to maritime

David Levy
May 4, 2021

OrbitMI integrates SEDNA into its technology innovation hub 

The first time I spoke to Adam Stahlour Chief Commercial Officer, in 2020 even before he joined OrbitMIhe identified SEDNA Systems as one of the companies in the maritime tech ecosystem we should collaborate with. “They get it,” he said. And by “it” Adam meant that SEDNA sees the future of maritime as one characterized by transparency and collaboration, much as our other partners do. A relationship that began as a series of conversations now takes its next step with the announcement that OrbitMI and SEDNA have entered into a partnership agreement.

SEDNA builds smart team communication software that unifies all messages, data, and documentation for some of the world’s leading shipping organizations. By aligning teams through action-based communication, SEDNA drastically reduces email volume and creates more efficient, productive, and collaborative workflows across organizations.

Orbit is a technology innovation hub that is open, extendible and intelligent, powered by artificial intelligence and machine learning that delivers actionable insights in the form of dashboards, alerts and visualization to those people in real-time via desktop, and smartphone. Together, Orbit and SEDNA further advance maritime towards more transparent and collaborative future.

How SEDNA and OrbitMI Work Together  

With the SEDNA + OrbitMI integration, teams in Orbit will be able to link to messages in SEDNA directly from the Orbit interface. This unification creates a single source of truth for vessel management and communications, removing the need to switch between single-purpose systems and apps.  

OrbitMI data is embedded as a workflow around messages via SEDNA Link, allowing team members viewing a message about a specific marine voyage to instantly see its respective position details, route map, itinerary, and performance data. There is no need for the team member to switch applications or tabs, even on mobile devices. If the message contains new information, the team member can enter it in SEDNA to OrbitMI through the integration, which may then update Voyage Management Systems and other platforms. 

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With SEDNA and OrbitMI working as one, vessel managers can have all critical information be viewable and actionable in one convenient place.  

  • Vessel Details: Get instant access to vessel information, including where it’s located in the sea, consumption, and itinerary data.  
  • Position Management: Add new vessels to a position list and quickly insert full position lists without copying and pasting.  
  • Email Generation: Automatically create emails in SEDNA with one click in OrbitMI, send reminders to counter-parties, keep all communications and correspondence history in one location.  

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Description automatically generatedWhile working and communicating within SEDNA, teams and vessel managers will then have the benefit of its collaborative features—such as desktop and mobile notifications, Auto-Tagging, and in-app commenting—as well as drastically reduced email volume to cut down on message “noise” and be able to find and focus on the information that’s most relevant to them. 

This integration is a step forward in creating smarter, streamlined, and more manageable shipping communications—and helping organizations and team members work more efficiently and effectively both together and as individuals. No matter what department, teams tap into the same source of truth, allowing them to optimize each micro decision while seeing the macro picture of the entire business.  As we like to say, they can Sea the Big Picture℠.  




NOTE:  If you’re interested in learning more about the integration between Orbit and SEDNA join Ali Riaz, CEO of OrbitMI, and Bill Dobie, Founder and CEO SEDNA, for a webinar on May 6th entitled “Reducing maritime operations e-mail load with workflow management tools” with the Digital Ship.  Click here to register. 

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